How to Master Your Revenue Growth Using the Same Process As Hundreds of Successful Executives
Introducing Revenue Growth Mastery
Master your company’s revenue growth by using the step-by-step training to sell and market your products. It doesn’t matter what skills you have or who you are, because anyone can quickly implement this program.
12+ Years of Proven Results
Your new coach, Kevin McCann, has consulted with hundreds of businesses and will provide you the same training that has helped generate over $250,000,000 in revenue.
Training Tailored to Help Business Executives Succeed
Kevin McCann consults with hundreds of companies, ranging from startups to billion-dollar enterprises.
Proven to Create New Revenue
Revenue Growth Mastery’s training program has been refined for over a decade to help guarantee executives can easily follow the step-by-step training and implement the steps into their own business to generate new revenue.
Shifting Your Beliefs
The difference between an executive who struggles and the executive who makes millions a year comes down to shifting your beliefs. Revenue Growth Mastery will show you what successful executives believe in, and the steps they follow every day to implement their beliefs.
Executive Knowledge Base
When you join Revenue Growth Mastery, you’ll be able to access a growing knowledge base of resources, answers, and tools to help you master your revenue.
Revenue Growth Mastery offers coaching from real-life experience. Your new coach Kevin McCann understands what it takes to be a successful executive because he grew his own company from $6 million to $60 million in revenue in just 18-months.
Master Your Revenue by Learning How You Learn Best
How do you learn best? Revenue Growth Mastery is available in a multitude of learning methods.
Online Training Portal
Access Revenue Growth Mastery online from anywhere in the world by using the online training portal that you’ll instantly gain access to once you join.
Learn with Video, Audio, or Transcript
We know that everyone learns differently. To help you learn best, each lesson in Revenue Growth Mastery has been made available to be watched, listened to, or read.
What Content Is Inside Revenue Growth Mastery?
After consulting with hundreds of businesses, Kevin McCann has narrowed down his process to 21 steps. Revenue Growth Mastery is comprised of 21 lessons to help you master your revenue.
Module 1: CRM & Systems Foundations
Lesson 1. Importing Contacts the Right Way
Importing contacts that you will target is generally one of the first steps in configuring your CRM system. Here are some best practices to set up your system correctly.
- Only import what you plan to use
- Keep it CLEAN!
- If you will be emailing contacts, only import contacts with email addresses
- Abide by the “Crap-IN” = “Crap-OUT” LAW of Data
- Every Data Field gets its own column
- The naming convention of .csv files – DO NOT use periods in the name of the file – this can create import issues with many CRM systems
Lesson 2. Segmenting Your List (High-Level) Using Contact Statuses
The primary business value of being able to quickly segment your list into “smaller chunks” is that you will be able to connect 1 on 1 with your entire database and increase the “speed to trust” by doing so.
When people trust you, they are more likely to want to work with you.
This will help you create the foundation for getting the right message to the right people at the right time.
Lesson 3. Segmenting Your List (Micro-Level) Using Tags
The main business value of TAGS is that they empower you to further segment your list into even “smaller chunks” than you can with Contact Statuses so that you will be able to directly address the primary goals and/or concerns of your entire database, which will accelerate further the SPEED TO TRUST I mentioned in the Contact Status Lesson.
When people TRUST YOU, they are more likely to want to WORK WITH YOU.
Lesson 4. Creating Lead Scoring Metrics
So a question you may have is as your database grows to include hundreds, thousands, 10’s of thousands of prospects in your list, and you’re running all kinds of different nurturing and marketing campaigns, how do you prioritize the leads for your sales team?
The answer is simple. You will use Lead Scoring!
Lesson 5. Creating Deal Stages and Deal Lost Reasons
The value of having CLEARLY DEFINED Deal Stages and Deal Lost reasons is that your DIGITAL Sales Pipeline will MIRROR your PHYSICAL sales process, and from an internal communication standpoint – this will have your ENTIRE COMPANY – specifically the Executive Team, The Marketing Team and the Sales Team – all “singing from the same sheet of paper” when it comes to discussing Leads, Sales Opportunities and Revenue Generation.
In this lesson, we will provide you with a clear naming convention and definitions for each stage of your sales process.
Lesson 6. Creating Lead Sources
The key business value that tracking lead sources in your business provides you with is the ability to replicate success and wipe out what is not providing ROI in your lead generation marketing efforts.
Tracking your leads will provide you with insights on where best to find more of your “ideal” buyer personas.
Make sure you are not sending all paid traffic to the home page of your website without lead source tracking in place.
Lesson 7. Creating Custom Fields
Similar to TAGs, the primary business value of using Custom Fields in your CRM system is to FURTHER SEGMENT your list into EVEN “smaller chunks” – beyond just using Contact Statuses and TAGs so you can automatically nurture or follow-up with a specific subset of your LIST and DIRECTLY ADDRESS their PRIMARY GOALS and or CONCERNS.
This will ACCELERATE the SPEED TO TRUST I mentioned in previous lessons.
Lesson 8. Creating Task Categories for the Sales Team
One of the top reasons that CRM implementations fail, is because the sales team finds it too cumbersome, time consuming and complex to enter information.
This video will walk you through how to make it fast and easy for your sales team to enter information into the CRM system.
Module 2: Marketing Execution Loop
Lesson 9. Creating Buyer’s Persona & Buyer’s Journey
This is quite possibly the most important lesson in this entire course.
If you don’t clearly understand who your ideal prospect is, what their goals desires and challenges are and how they express them to people they trust – then it will be exponentially harder to succeed in your marketing and sales efforts.
Please focus on and complete all of the exercises in this lesson! Trust me, it will pay you back 100 times over for the time you invest in it today!
Lesson 10. Selecting Your Outbound Communication Method
Now that you clearly know who your IDEAL BUYER PERSONA IS, what they care about and what their Buyer’s Journey looks like, we are going to select how you will reach out to them for your first campaign.
The good news is that, there are ONLY 5 WAYS to effectively DIRECT MARKET To Your Target Personas:
- Call the Prospect
- Send an Email to the Prospect
- SMS Text the Prospect
- Direct Message the Prospect on Social Media
- Send a Direct Mail Letter via USPS to the Prospect
Lesson 11. Determining Your Offer & Call To Action (CTA)
Now that you have defined your buyer’s persona and know what they want, your final task before constructing your marketing campaign is to create an OFFER to “Give Them What They Most Desire” – in other words provide them with an OFFER they will VALUE and LOVE!
As you proceed through this lesson, REMEMBER – YOU NEED TO GIVE SOMETHING IN ORDER TO GET SOMETHING
If done correctly, the business value to YOU will be the following:
- RAPIDLY Creating a LIST of NEW Prospects that are eager to work with you
- Accelerating the sales cycle of all of the deals in your sales pipeline
- Immediate differentiation from your competition – you will be creating your OWN Blue Ocean of opportunity and remove yourself from the Bloody Red Ocean of competition
Lesson 12. Constructing Your Campaign
This is where the “rubber meets the road” and we will make use of the research you have done and the assets you have created including your Buyer’s Persona, Buyer’s Journey, your Lead Magnet and Calls To Action.
The business value you will receive from this lesson will be learning how to efficiently ADD new prospects to your list; creating engagement with your existing prospects – moving them closer to a sale; and presenting your existing customers with new offers that they will find valuable and can purchase – giving you the ability to up-sell and cross-sell in a systematic way.
Lesson 13. Executing Your Campaign
Surprisingly many businesses struggle with this, because in most cases, they didn’t go through a process like you just went through with Revenue Growth Mastery to prepare yourself for “Launch Day.”
The value in JUST LAUNCHING a campaign is HUGE because you will essentially get IMMEDIATE feedback on what worked and what didn’t. Gone are the days when you needed to wait weeks or months to determine the ROI (Return on Investment) of your marketing spend.
Lesson 14. Reviewing Results & Tracking Activity
In this video lesson you will be Reviewing The Results & Tracking The Activity of your Email Campaign as part of the Marketing Execution Loop Process.
The Key Takeaway of this lesson is that we will share with you WHAT YOU SHOULD BE LOOKING FOR in the results of your campaign
One KEY THING TO NOTE, Don’t get HUNG UP on the Vanity Metrics – things like “page views, social media followers, how many LIKES a post gets, etc.”
Look at the metrics that help you move the needle towards REVENUE…
It’s better to be the entrepreneur who gets 500 page views and 50 sales than the entrepreneur who gets 150,000 page views and 10 sales.
Lesson 15. Calling an Audible
In this video lesson you will learn how to “Call an Audible” if your marketing campaign did not perform to your liking, as part of the Marketing Execution Loop Process.
The immediate business value you will experience in this lesson is quickly being able to determine WHEN to REPLICATE SUCCESS vs. when to CHANGE 1 variable in your email campaign to try again.
Once you have decided WHICH statistics of your campaign you felt underperformed against the average benchmark report, then you will determine what needs to happen to improve the performance of that metric, revise your email, and then try again.
Module 3: Sales Execution Process
Lesson 16. What To Do When a CTA is Executed
In this lesson the key takeaway that will provide you with immediate business value, is the framework for deciding what sales step to take when someone engages with your marketing.
Having a go-to process will enable you to expedite your response and connect with your prospect in a 1 on 1 way that continues to guide them forward on their buyer’s journey.
Lesson 17. Determining Which Sales Action to Take
In this lesson the KEY takeaway is to KEEP IT SIMPLE. After working with hundreds of Sales Teams we have found that many companies and sales teams make this WAY MORE COMPLEX than it needs to be.
At this stage – don’t think about “Trying to Close The DEAL” – Instead, your ROLE is THAT OF A TOUR GUIDE – You just need to GUIDE them toward the FIRST STEP in your SALES PROCESS if they are ready for it. It’s that SIMPLE!
Lesson 18. Beginning the Sales Process
In this lesson there is tremendous business value to both Sales Management and the Sales Team.
It’s critical that you don’t chase bad or unqualified deals – so the best way to avoid that bear trap is to follow the process that we call the Sales Window of Opportunity that will have you correctly qualifying deals and will save you hundreds if not thousands of hours in the process!
Lesson 19. Closing the Deal
Closing is the natural progression if a deal has been correctly pursued and structured.
In other words, if you have followed every step we have been teaching within Revenue Growth Mastery and focusing on how you help your prospects ACHIEVE their desired goals and OVERCOME their challenges – then CLOSING the deal is actually a very easy thing to do.
Lesson 20. Delivering Your Products or Services
Providing your NEW customers with the BEST CASE SCENARIO of the experience that THEY ARE HOPING TO RECEIVE, will result in BUILDING a STRONG and LONG-LASTING relationship with your customers for YEARS to come.
Said another way – if you think of the PRODUCT and SERVICE DELIVERY PHASE of your sales process as a TEST where your customer is closely watching and judging you to see if EVERYTHING YOU SAID in the sales process is ACTUALLY happening the way you HAD described, and you OVER DELIVER – then you will likely be in good shape and have a VERY HAPPY CUSTOMER!
Lesson 21. Increasing the Lifetime Value of Your Customers
Once you have customers on board – if you continue to SERVE THEM at the highest level EVEN AFTER THEY HAVE BOUGHT, they will continue to buy again from you over and over. This will continually add to their LIFETIME VALUE as one of your customers.
Always be thinking of THE NEXT SALE and what OFFERS you can sell to that customer that will PROVIDE THEM WITH EVEN MORE VALUE. It doesn’t even have to be something you make, service or sell – it could be a referral to a partner that will pay you an affiliate or finders fee. These types of transactions are called BACK END SALES.
Here’s Everything You Get
Revenue Growth Mastery is packed with the content, insights, and tools that you won’t find anywhere else.
Revenue Growth Mastery
- 3 Modules
- CRM & Systems Foundations
- Marketing Execution Loop
- Sales Execution Process
- 21 Step-by-step Lessons
- Proven to help you master your revenue
100% Satisfaction Guaranteed
Hundreds of executives trust Revenue Growth Mastery. You can read their testimonials by clicking here. However, if you are uncertain after purchasing, we offer a 14-Day Money-Back Guarantee to give you peace of mind.
What are students of Revenue Growth Mastery Saying?
Read the testimonials below to see what other executives are saying about Revenue Growth Mastery.
Kevin enlightened us on the true value we bring and what differentiates us versus just selling a commodity. How do I sell on value and build a partnership? Ask Kevin. Besides, on a professional level, Kevin is a true friend and inspiration. He is a great father and family man and highly competitive in triathlons and endurance races.
Since partnering with Revenue Growth Mastery, we have increased our sales activity and moral of our sales team and given them the confidence and the tools they need to consistently close deals.
Kevin is one of the most knowledgeable and practical sales and marketing consultants I have ever met. He has a wealth of experience in planning and executing marketing automation strategies and solutions for businesses of all sizes.
Kevin is one of the top people I have met in the high tech industry and I would recommend him to all of my customers and friends. His ability to understand the issues we face as an organization and bring us solutions is unmatched in the industry.
Frequently Asked Questions
Below are the answers to the most frequently asked questions executives ask.
1. Does Revenue Growth Mastery work with my industry or niche?
Revenue Growth Mastery has been used in many different industries. The training you’ll learn ignores industry, and instead focusses on the principles behind all successful sales & marketing campaigns.
Here are some of the industries and niches executives using Revenue Growth Mastery have seen success:
- Value Added Resellers
- Regenerative Medicine
- Government Software
- Consumer Products
- Pest Control
- Web Agency
- Managed Services
- IT Services
- Adventure Sports
- Solar Energy
- Document Management
2. How long does it take to complete the training?
It depends on how you utilize Revenue Growth Mastery.
At the end of each lesson there are action items that you should complete before moving onto the next lesson. Revenue Growth Mastery is meant to help you implement the strategies in real time, so that you don’t learn and then forget.
If you dedicate a couple hours at the end of your day to watching the lessons and then completing the action items, it should take you about two weeks to complete the training from start to finish.
3. Does Revenue Growth Mastery guarantee ROI?
Every executive is different. Revenue Growth Mastery can’t guarantee an ROI on your investment in the training, because no matter how simple the steps are, some executives just won’t do them.
However, if you’re looking for a guarantee, Revenue Growth Mastery offers a 14-day money back guarantee if you’re not satisfied with the training.
4. I'm worried I won't have the time to implement Revenue Growth Mastery's strategy recommendations for sales & marketing into my own business. Will Revenue Growth Mastery's team be able to help me if I need help?
Your time as an executive is critical. We understand that it may be difficult for you to find time to go through the training.
This is why Revenue Growth Mastery is boiled down to the simplest pieces possible.
We don’t want you to waste your time, which is why in every lesson we cut straight to the point.
If you need additional help, Revenue Growth Mastery offers Mastermind Training, which will allow you to communicate directly with the Revenue Growth Mastery team.
Get Revenue Growth Mastery help first, go through the training, and if you still think you need help, then contact email@example.com.
5. Will I need to learn any new software or skills to implement the training into my own business?
There’s no advanced technical skills required to implement any of the strategies we discuss in Revenue Growth Mastery into your business.
We’ve never encountered an executive who wasn’t more than capable of implementing the strategies.
We occasionally we recommend free or paid tools to help you with some lessons, but they are simply recommendations. We don’t force you to use one tool or another.
6. What happens if I get stuck on one of the steps and need help?
Revenue Growth Mastery’s team will be with you every step of the way.
If you need help or have a question about the step you’re on, you can email our team at firstname.lastname@example.org.
7. How is Revenue Growth Mastery different from other training programs?
Revenue Growth Mastery has been used by other executives for over a decade.
The training you will master is based on proven best practices that have worked that has worked for your coach, Kevin McCann, over the past 20 years.
The training also incorporates all modalities of learning into a step-by-step process that’s easy to follow: video, audio downloading, transcription, transcription with audio, and checklists.
Revenue Growth Mastery is systematically organized to make it easy for you to consume, learn, and execute on the training.
8. I think I'd be better suited to have a consultant evaluate my business one-on-one with me. Is Revenue Growth Mastery an adequate replacement for a one-on-one engagement?
After consulting with hundreds of executives in dozens of different industries, Revenue Growth Mastery was created because Kevin McCann realized that the path for an executive to master their revenue is no different from business to business.
Revenue Growth Mastery teaches you the 21-step process that works for every business.
Kevin doesn’t need to understand your business specifically for you to succeed in mastering your revenue growth.
Revenue Growth Mastery has a 14-day money back guarantee. If you don’t like the training, you can always get a full refund and hire a consultant for 5x the price, who won’t tell you what you need to know to achieve success.
9. Who is Kevin McCann and can I trust him to teach me how to grow my revenue in the Revenue Growth Mastery training?
You can read more about Kevin McCann and all his successes as an executive and why he enjoys helping other executives like you master their revenue by visiting the about Kevin McCann page.
Kevin has helped hundreds of executives master their revenue and generate over $250,000,000 in revenue over 12 years as a consultant.
10. Is it possible to schedule a brief call with Kevin McCann or someone from the Revenue Growth Mastery team, to discuss a few questions I had prior to making my decision to purchase?
Kevin is an executive like you whose time is limited.
The best way to quickly get answers to any questions you have is to email email@example.com.
Revenue Growth Mastery also has a 14-day money back guarantee.
Do you have other questions?
Ask our team your question by emailing firstname.lastname@example.org.
Revenue Growth Mastery
✓ Over 150 Students: Proven system used by hundreds of students.
✓ Step-by-step: Easy to follow deliverables.
✓ Repeatable: Works with any product or business.