46 Eye-Opening Revenue Growth Statistics

By Kevin McCann

Wondering why you’re not reaching your revenue goals? Want to know what strategies actually work and what’s just noise? Want new ideas on how to ramp up your sales and marketing strategy? Here is a comprehensive list of revenue growth statistics that will help you do all that, and more.

Revenue Growth Statistics

  1.  The number one reason why people unsubscribe from an email list is they receive too many emails.
  2.  You’re 40x more likely to convert a prospect using email instead of using both Facebook and Twitter.
  3.  Custom landing pages can increase conversions more than 25%.
  4.  40% of visitors who have trouble accessing your website will visit a competitor’s site.
  5.  10x your email response rates by customizing the message.
  6.  For every $1 you spend on email marketing, you can expect an average return of $42.
  7.  Brands with blogs can expect 67% more leads.
  8.  Tuesdays have the highest open and unsubscribe rates.
  9.  Only 14% of email subscribers believe 50+% of the emails they receive are useful.
  10.  70% of marketers say they are missing an integrated content marketing strategy.
  11.  70% of people want to learn about products through content.
  12.  The most organized marketers are 397% more likely to report success.
  13.  Marketers who proactively plan projects are 356% more likely to report success.
  14.  92% of consumers trust referrals from people they know.
  15.  Referrals account for 65% of companies’ new deals.
  16.  59% of US shoppers trust offline recommendations while 49% consider online word-of-mouth as highly credible.
  17.  55% of consumers recommend a company because of its customer service.
  18.  By 2040, over 95% of all purchases will be made online.
  19.  43% of businesses struggle to consistently produce visual content.
  20.  Consumers see 5,000 ads every single day.
  21.  Long-form content will get 77% more backlinks and triple the traffic, compared to shorter posts.
  22.  Long reads of 3000+ words get 3x more traffic than articles of average length (901-1200 words)
  23.  Long-form blog posts generate 7x more leads than short-form blog posts.
  24.  4.8% is the average conversion rate for websites using video compared to 2.9% for those who don’t.
  25.  Video on a landing page can increase conversions by 80% or more.
  26.  4x as many consumers would rather watch a video about a product than read about it.
  27.  89% of social media messages to brands go ignored.
  28.  78% of consumers are more willing to buy from a brand and 77% will choose a brand over a competitor after a positive experience with a brand on social media.
  29.  90% of executives agree companies will need to learn how to more effectively utilize social data to better understand their customers.
  30.  51% of small-medium businesses only have a basic understanding of SEO.
  31.  80% of major purchases start with online research, even if the purchase itself happens in a store.
  32.  70% of online marketers say that SEO is better than PPC for generating sales.
  33.  Leads from search engines have a 14.6% close rate, while outbound leads (ex. cold-calling, direct mail, etc.) have a 1.7% close rate.
  34.  Comprehensive content with a high “Content Grade,” significantly outperformed content that didn’t cover a topic in-depth.
  35.  There is a slight correlation between URL length and rankings. Specifically, short URLs tend to have a slight ranking advantage over longer URLs.
  36.  Bounce rates increase by 103% if your website takes 2 seconds extra to load.
  37.  It takes an average of 8 interactions to secure a meeting with a prospect.
  38.  82% of buyers accept meetings with sellers who proactively reach out.
  39.  71% of buyers want to hear from sellers early in the buying process.
  40.  91% of sellers say gaining attention and keeping buyers engaged virtually is challenging.
  41. 58% of buyers say their sales meetings aren’t valuable.
  42. 57% of B2B prospects believe the salesperson is underprepared.
  43. 87% of decision-makers believe a sales rep doesn’t understand their needs.
  44. The average person has an 8-second attention span.
  45. 95% of purchase decisions are based emotion.
  46. 64% of people want to support local businesses.